UB Professor Receives Fulbright Award

Minakshi Trivedi, PhD, professor of marketing and chair of the doctoral program in the University at Buffalo School of Management, has received a Fulbright Scholar Award.

The Fulbright award will fund Trivedi’s academic activities in India next year. She will spend the spring 2014 semester conducting research and offering a doctoral seminar on the subject of social media in the emerging economies.

As a representative of the United States in India, Trivedi will help fulfill the principal purpose of the Fulbright Program: to increase mutual understanding between the people of the U.S. and the people of the more than 150 countries that currently participate in the program.

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